Senior product marketing when it counts most
For pivots, launches and hard decisions about where to focus. I join your team two days a week, work in whatever order you need, and step back once you're heading in the right direction.
You might need fractional support if…
The company is changing direction and the story hasn't caught up
Sales needs materials now, not after a three-month project
You serve several industries and can't agree where to focus
Your PMM left and the role is still open
Positioning work keeps landing on the founder
You need senior help, but not a full-time hire
What I can take on
Sales enablement
Pitch narrative, battlecards, objection handling and demo story. Often the first thing we tackle, because sales can't wait.
Positioning and focus
Who you're for, where to focus and why you win, decided with your team rather than handed to them.
Launches
Launch plans, messaging and landing pages, worked out with product and sales.
Pricing and packaging
How your offers line up with the value customers buy, and what to change.
Website messaging
A homepage and key pages that say what you do, who it's for and why it's different.
Three months to start
Then month to month. Most engagements run three to six months, and I step back once your team can run with the direction.
You work with me, start to finish
“Jenna helped us nail our product positioning and built a clear messaging strategy for our new launch. It has proved invaluable to our business.”
How we start
We agree priorities each quarter and change them when the business changes. You get a written update every Friday.
Discovery
Weeks 1–3. I talk to your team, customers and sales, and review what you already have. Urgent work, like sales materials, can start in week one.
Plan
Week 4. We agree the first quarter's priorities, in whatever order the business needs, and how we'll measure them.
Embedded
I join your team's rhythm: stand-ups, launch planning and sales meetings, with a monthly review. When the team can run with it, I step back.
The hardest part is getting everyone to agree
Especially with several products serving several industries. I've worked in-house and as a consultant, so I know how these decisions get made, and where they get stuck.
Evidence, labelled
Show where every finding came from
Each recommendation shows whether it comes from customers, data or internal opinion, so the debate is about facts.
Tests, not verdicts
Make hard calls easier to agree to
Recommendations come with clear measures and review dates, so nobody has to bet everything on one decision.
Part of the team
Talk to whoever holds the answer
I set up the meetings I need, from sales calls to product reviews, like anyone else on the team.
Inside and outside
Know where decisions get stuck
I've sat on both sides of the table, so I understand team dynamics and what it takes to get a group to commit.
Other ways to work with me
Fractional questions
Still unsure? That's what the intro call is for.
How long is the commitment?
+Three months to start, then month to month. Most engagements run three to six months, until your team can run with the direction.
How is this different from a sprint?
+A sprint follows a fixed plan to a fixed end date. Fractional is flexible: we work in whatever order the business needs, and change course when it does.
Do you do hands-on work too?
+Yes. Battlecards, sales decks, landing pages, launch messaging. Strategy and execution, whichever moves things forward.
Do you work in our tools?
+Yes. I work in your Slack, docs and CRM, and join your meetings like anyone on the team.
Can fractional follow a sprint?
+Yes, and it often does. The sprint sets the positioning and fractional work rolls it out.
Will you help us hire a full-time PMM?
Yes. I can write the role, recruit from my network or beyond, join interviews and hand over when they start.
Do you sign an NDA?
Yes, before I receive any customer or CRM data. A services agreement also covers confidentiality and data protection.
When is fractional the wrong choice?
If your direction is settled and you mainly need hands for ongoing execution, a full-time marketer or an agency will serve you better.
Where are you based?
In Spain. I work in English with B2B teams across Europe, remotely by default.
Ready to take a sharp stance?
Tell me where you're stuck. In 20 minutes we'll work out whether a sprint, GTM strategy or fractional support makes sense.