Positioning for technical B2B companies
I'm Jenna. For 8+ years I've helped B2B SaaS and AI companies decide who to win, where to focus and what to say, through focused projects or as your fractional product marketing lead.
When positioning isn't clear, everything else is harder than it should be
Marketing that costs more than it should
Sales cycles that drag
The wrong customers signing up
Customers who leave early
A roadmap pulled in every direction
Sales, marketing and product telling different stories
Services
All services →You work with me, start to finish
“Jenna helped us nail our product positioning and built a clear messaging strategy for our new launch. It has proved invaluable to our business.”
Diagnose, decide, deliver
Every engagement follows the same three steps. What we deliver depends on what you need.
Diagnose
I find the moments when customers actively need you: an unavoidable project, an active search, and current options falling short. Based on Rob Snyder's PULL framework.
Decide
We make the hard calls together: who you're for, who you're up against, and why you win. Using April Dunford's positioning method.
Deliver
Depending on scope: channel priorities, an ICP and target account list, positioning, pricing and packaging, or a sales enablement kit. Built so your team can run with it.
I've sat on your side of the table
I've led product marketing in-house, so I know where the best information is hiding: in sales calls, support tickets, churn notes and the deals you lost. Most consultants never look there. It's how I make sure your positioning is grounded in what buyers actually do and say.
I know how to get sales, marketing and product agreeing on one story.
Every finding shows whether it came from customers or from internal opinion.
Recommendations framed as tests, with clear measures and review dates.
Insights
All posts →Before you book
Still unsure? That's what the intro call is for.
Which offering should I start with?
+If you're not sure who you're for or why you win, start with a sprint. If you know which channels aren't working but not why, start with GTM strategy. If you need someone to own it week to week, that's fractional.
What's the difference between a sprint and fractional?
+A sprint follows a fixed plan to a fixed end date. Fractional is flexible: I work as part of your team two days a week, in whatever order the business needs.
Do you work with early-stage startups?
+I'm most useful once you have paying customers to learn from, usually from seed onwards.
What do you need from my team?
+A sponsor on your side, access to a few customers for interviews, and time with people from sales, marketing and product.
How do you price work?
+Discovery is a fixed fee. Longer projects and fractional work are billed monthly. I share ranges on the intro call.
How do we work together?
+Remote by default. You get a written update every Friday, a short check-in every two weeks, and a workshop at the end of each phase. You decide whether to continue after discovery.
Where are you based?
+In Spain. I work in English with B2B teams across Europe.
Ready to take a sharp stance?
Tell me where you're stuck. In 20 minutes we'll work out whether a sprint, GTM strategy or fractional support makes sense.