During my career consulting for growth-stage startups, I noticed a pattern: These companies, fresh with funding and full of ambition, were eager to scale and grow. But they often skipped a crucial step: clearly defining their messaging and positioning strategy.

The results of this were... not great! Marketing teams poured budgets into campaigns that lacked clear messaging. Product teams built features based on feedback from bad-fit customers. Sales teams delivered pitches that didn’t quite hit home.

The result? Frustration, inefficiency, and missed opportunities.

This was clearly a problem that needed solving. And I was up for the challenge! Now, I help startups craft precise messaging and positioning so they can hit the ground running in the right direction.