The program
A structured 10-week program that turns positioning from a backburner project into your sharpest competitive advantage.
Most B2B teams have thought about their positioning. Some have even started working on it. But without a structured process and dedicated time, it stays half-finished — and the decisions that matter most never fully land.
SharpStance gives you the structure, the external perspective, and the facilitated workshops to get it done properly — and get your whole team behind it.
Book a discovery callWhat it is
Three acts. One clear outcome.
Every engagement follows the same proven structure — rigorous enough to surface real insight, flexible enough to fit your market and team.
Act 1
Discover
We map your best-fit customers, survey them directly, and build a clear picture of what drives their decisions — in their words, not yours.
Act 2
Define
We run two facilitated workshops to distil insight into sharp positioning — value themes, ideal customer profiles, and market category.
Act 3
Deliver
We turn the positioning into four practical deliverables your team can use immediately — no translation required.
The platform
Your team gets access to a shared portal throughout the engagement — a single place for all assets, outputs, and decisions.
Shared visibility
Every team member can see where we are in the process and what’s coming next.
Live documents
Deliverables are built and refined in real time — nothing gets filed away.
Survey results
Your customer survey data is captured and presented directly in the portal.
Workshop outputs
Decisions from both workshops are recorded and accessible to your whole team.
Up to 5 team members can access the portal throughout the 10-week engagement.
The process
Eight phases, start to finish.
The programme runs in eight defined phases. You always know where you are and what’s coming next.
1
Team setup
We bring together the right stakeholders and make sure everyone is aligned on the goal and process.
2
Best-fit customer mapping
We identify which customers you’ve served best — the ones most likely to get value, stay, and refer.
3
Customer survey
We send a structured survey to your best customers and capture what they value in their own words. This is the insight most positioning work skips.
4
Competitive alternatives
We map what buyers would do if you didn’t exist — not just direct competitors, but spreadsheets, internal hires, and doing nothing.
5
Capabilities
We identify what you do better than every alternative — not features, but the specific capabilities that matter to the customers you want more of.
6
Value themes workshop
Your team joins a facilitated workshop to distil your capabilities into the value themes that will drive your positioning.
7
ICP workshop
A second workshop defines your ideal customer profiles in precise detail — who they are, what they care about, and why they choose you.
8
Deliverables
Everything comes together in a set of ready-to-use assets your team can put into market immediately.
What you walk away with
Four deliverables. Built to be used.
Not a slide deck that gets filed away. Every deliverable is designed to be handed directly to your team and put to work.
Positioning framework
Your market, alternatives, capabilities, value themes, and ICPs — in one structured document your whole team can reference.
Messaging guidelines
A messaging house with proof points for every value theme, ready for marketing to build from.
Homepage wireframe
A colour-blocked wireframe showing how your positioning translates to your most important page.
Sales pitch outline
A 13-slide story-driven structure your sales team can build into a deck and use immediately.
Who it’s for
The program works best for teams who already know positioning matters.
You don’t need to convince us — or your founder — that this is worth doing. You just need the right structure to get it done properly.
You’ve tried to tackle it before
Positioning has come up in strategy sessions, been added to the roadmap, and then quietly dropped.
Your team isn’t fully aligned
Sales, marketing, and product all describe what you do slightly differently. It’s causing friction — and buyers can sense it.
You’re growing into new markets
What got you your first customers won’t necessarily get you your next ones.
You want to close faster
Deals are taking longer than they should. You suspect the message isn’t landing clearly enough.
The timeline
Ten weeks, start to finish.
Most phases require 2–3 hours of your time per week.
Weeks 1–2
Team setup and best-fit customer mapping
Weeks 3–4
Customer survey — sent, completed, and synthesised
Weeks 5–6
Competitive alternatives and capabilities
Week 7
Value themes workshop
Week 8
ICP workshop
Weeks 9–10
Deliverables — reviewed, refined, and signed off
Pricing
One program. One price.
No retainers, no upsells, no ambiguity.
SharpStance program
$7,500
per engagement · 10 weeks
Everything your team needs to build sharp, aligned positioning — from first insight to final deliverable.
What’s included
Full 10-week engagement — all 8 phases
Up to 5 team members in the shared portal
2 facilitated workshops — value themes and ICPs
4 deliverables — positioning framework, messaging guidelines, homepage wireframe, sales pitch outline
Direct Slack access — Jenna joins your workspace for the duration
Customer survey — designed, sent, and synthesised for you
Not sure if it’s the right fit?
Book a discovery call and we’ll tell you honestly. If SharpStance isn’t right for where you are right now, we’ll say so — and point you in the right direction. No pitch, no pressure.
Ready to get your positioning sharp?
Book a 30-minute discovery call. We’ll tell you honestly whether the programme makes sense for where you are right now.
Book a discovery call