Make your website your hardest-working asset

Get website copy that highlights your competitive differentiation, aligns your team, and attracts better-fit customers.

Book aN Intro Call

The Problem

The problem with most website copy:

It’s generic.

Your website sounds like everyone else’s and doesn’t show why customers should choose you.

It’s confusing.

Your messaging doesn’t clearly explain what you do or who it’s for.

It doesn't convert.

Visitors leave without taking action because the copy doesn’t connect or resonate.

Website copywriting services

Your website copy should work as hard as you do

Clarify your value

We uncover what makes your business unique so your customers instantly understand why you’re the best choice.

Attract the right customers

Your homepage will resonate with your ideal buyers, helping you bring in better-fit leads.

Align your team

Give your team a clear, consistent way to articulate your value in sales and marketing.

Drive conversions

Turn your homepage into a strategic asset that delivers real business results.

Client tEstimonial

"Jenna helped us nail our product positioning and built a clear messaging strategy for our new launch. Now it’s easier to explain our value to customers, and we've seen an improvement in both sales and marketing activity. I highly recommend working with her. It has proved invaluable to our business."

Richard Roy

Chief Commercial Officer @ Minisoft

why us?

Why choose SharpStance?

Work with an expert

You’ll collaborate directly with Jenna, an experienced copywriter who understands the nuances of B2B tech.

Positioning-first approach

Our process is rooted in positioning and messaging fundamentals, ensuring your website copy aligns with your unique value.

Deep industry expertise

With experience working across B2B tech, we bring market insights that other freelance copywriters miss.

No fluff, no filler

No more buzzword-laden fluff. We don't write to sound smart, we write to be understood.

How we'll do it

Let's get down to process.

Book Consultation

Step 1

Discovery call

We’ll talk about your business, audience, and goals.

Step 2

Positioning and messaging

I’ll uncover your competitive differentiation and craft the messaging your audience needs to hear.

Step 3

Website copy

You’ll get website copy that’s ready to convert.

website copywriting packages

Pricing

Homepage Copy Package

The strategic essentials.

€3,500

Money back guarantee

Discovery

Competitive Analysis

Positioning Framework

Messaging Guidelines

Final Homepage Copy

Get started

Additional Pages

Make every page count.

€500

Per additional page

Everything included in the Homepage Copy Package

Product pages

Use case pages

Industry pages

Pricing pages

Get started

A little bit about me

Hi, I'm Jenna!

During my career consulting for growth-stage startups, I noticed a pattern: These companies, fresh with funding and full of ambition, were eager to scale and grow. But they often skipped a crucial step: clearly defining their messaging and positioning strategy.

This meant that most of their website copy wasn't resonating. It wasn't really answering the most important question: why should people choose you over the alternatives?

This was clearly a problem that needed solving. And I was up for the challenge! I launched SharpStance to do just that.

Tips & Insights

New to positioning? Start here:

B2B Positioning: Key Benefits and Strategies

B2B positioning involves defining how a product or service stands out in the minds of target customers. It involves finding a competitive advantage and distilling it down to a simple, yet impactful, idea.

Positioning Case Study: Airbnb's 2024 Campaign

Airbnb’s "Pick Your Bedtime" ad is a great example of positioning made visbile. It puts the pain points of hotels front and center, and highlights why you would choose Airbnb instead.