When your positioning is fuzzy, everything else has to work twice as hard.
I'm Jenna, a positioning consultant specializing in B2B SaaS. I help founders and marketing leaders get clear on what makes them different, who they're really for, and how to say it in a way that actually lands.
Jenna helped us nail our product positioning and built a clear messaging strategy for our new launch. Now it's easier to explain our value to customers, and we've seen an improvement in both sales and marketing activity. I highly recommend working with her. It has proved invaluable to our business.
When positioning is unclear, the symptoms show up everywhere.
Most teams don't realize their positioning is the problem. They just know that something isn't working.
01
Marketing spend keeps climbing
When you can't articulate why you're different, every campaign has to work harder to cut through. You pay more to reach people who were never the right fit.
02
Deals take longer than they should
When buyers can't immediately grasp your value, they hesitate. What should be a clear yes becomes a long maybe.
03
Your team tells different stories
Sales, marketing, and product all describe you slightly differently. That misalignment leaks into every customer conversation.
A structured 10-week program that gets your positioning done right.
As an outside positioning consultant, I bring a neutral perspective that cuts through internal noise, builds consensus, and gets your team aligned on a position everyone can stand behind. Having an outside facilitator means the loudest voice in the room doesn't win.
Real insight, in their words.
We'll map your best-fit customers and survey them directly. This is what makes the rest of the process impossible to argue with internally.
Alignment across your team.
Two facilitated workshops distill insight into value themes and ideal customer profiles. The loudest voice in the room doesn't win.
Four assets, ready to use.
Positioning framework, messaging guidelines, homepage wireframe, and a sales pitch outline. Nothing gets filed away.
The platform
Every engagement runs through a shared portal, a single place where your team can follow the process, access deliverables, and review workshop outputs in real time. Up to 6 team members included.
You've built a great product. The problem is the market doesn't understand it yet.
01
You can point to a few customers and say, "These guys love us"
02
Those customers chose you for a reason, even if you haven't fully articulated it yet
03
When you explain your product to new prospects, it takes way too long, or they compare you to the wrong things
Founders and CEOs
Who need prospects to quickly understand why their product is unique and worth their attention.
Marketing leaders
Who want target customers to immediately grasp their strengths and generate more qualified leads.
Sales leaders
Who need prospects to reach the "aha" moment faster and stop losing deals to confusion.
Executives at mature companIES
Facing a crowded market or stalled growth and needs a sharper angle to compete.
I Don't WORK WITH
If you don't have any happy customers yet, this process isn't going to work well for you. Positioning at that stage is an educated guess, and an external consultant is probably not best-suited to make that bet.
What I do is take the truth that already exists in your happiest customers and turn it into positioning the rest of the market can understand, quickly.
Common questions
What does a positioning consultant actually do?
A positioning consultant helps you define where your product fits in the market, who it's really for, and why it's the better choice over the alternatives. As an independent brand positioning consultant, I work with one client at a time, giving focused attention on your specific market and customers, not a templated approach designed to work for everyone.
Do you work with SaaS companies specifically?
Yes, and it's where I do my best work. As a SaaS positioning consultant, I focus on the things that matter in that world: identifying best-fit customers from real usage data, mapping competitive alternatives accurately, and building messaging that resonates with technical buyers. If you're looking for a SaaS brand positioning consultant who understands the category deeply, that's what I built SharpStance to be.
How is working with an independent consultant different from hiring an agency?
When you work with me as your positioning consultant, you get one person accountable for the outcome from start to finish. I run every workshop, review every piece of research, and write every deliverable myself. No handoff to a junior strategist once the kickoff call is done.
Ready to take a sharp stance?
If your positioning feels unclear or like it's quietly holding you back, an intro call is the right place to start. I'll give you my honest read on whether the SharpStance Program makes sense for where you are right now.
Book an intro call30 minutes. No pitch. No pressure.