SaaS Product Positioning Agency

Nail your positioning so you can scale better.

Your SaaS is complex. We make your value crystal clear. Let's align your team around powerful positioning that drives company-wide impact.

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The Problem

Are you stuck in the positioning trap?

You're too close to the product to see it from an outsider's perspective.

Internal positioning efforts lead to confusion and wasted time.

General marketers don't understand your product well enough to position it.

SaaS product positioning expertise

We have what it takes to get you unstuck

Unbiased perspective

We’re here to be your fresh pair of eyes. Because we’re not emotionally wrapped up in your product, we can spot your unique value and communicate it in a way that actually hits home with your audience.

SaaS-specific expertise

We get it. B2B SaaS is a whole different ball game, and you need more than generic marketing fluff. Our team dives deep into the complexities of your product to craft messaging that actually works.

Team alignment

No more mixed messages or teams running in different directions. Our SaaS product positioning agency pulls your sales, marketing, and product teams onto the same page.

Proven framework

No guesswork here. We’ve got a rock-solid framework to cover every angle, from understanding true alternatives to sizing up the competition. We leave no stone unturned to make your positioning as strategic and effective as possible.

Client tEstimonial

"Jenna helped us nail our product positioning and built a clear messaging strategy for our new launch. Now it’s easier to explain our value to customers, and we've seen an improvement in both sales and marketing activity. I highly recommend this SaaS product positiong agency. It has proved invaluable to our business."

Richard Roy

Chief Commercial Officer @ Minisoft

How we'll do it

Let's get down to process.

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Stage 1

Project Kickoff

Build Your Team: Gather stakeholders from sales, marketing, product, and customer success.
Add Context: Discuss the company’s growth story, drivers of success, challenges, and customer base.
Agree on Goals: Align on expectations and deliverables.

Stage 2

Positioning Workshops

Positioning Session 1:
We'll work through:
- Best-Fit Customers
- Real Competitors
- Points of Differentiation
Positioning Session 2:
We'll map out:
- Value Themes
- Ideal Customer Profiles
- Market Category

Stage 3

Messaging Development

Homepage Messaging: We'll take the strategic positioning and translate it into a homepage wireframe.
Sales Pitch Update: Then, we'll update your sales pitch so your team can hit the ground running.

The tangible outputs

After working with SharpStance, you'll receive:

Let's Talk

Positioning Framework

Messaging Guidelines

Homepage Wireframe

Updated Sales Pitch

A little bit about me

Hi, I'm Jenna!

During my career consulting for growth-stage startups, I noticed a pattern: These companies, fresh with funding and full of ambition, were eager to scale and grow. But they often skipped a crucial step: clearly defining their messaging and positioning strategy.

The results of this were... not great! Marketing teams poured budgets into campaigns that lacked clear messaging. Product teams built features based on feedback from bad-fit customers. Sales teams delivered pitches that didn’t quite hit home.

The result? Frustration, inefficiency, and missed opportunities.

This was clearly a problem that needed solving. And I was up for the challenge! I launched SharpStance (a SaaS product positioning agency) to do just that.

Tips & Insights

New to positioning? Start here:

B2B Positioning: Key Benefits and Strategies

B2B positioning involves defining how a product or service stands out in the minds of target customers. It involves finding a competitive advantage and distilling it down to a simple, yet impactful, idea.

Positioning Case Study: Airbnb's 2024 Campaign

Airbnb’s "Pick Your Bedtime" ad is a great example of positioning made visbile. It puts the pain points of hotels front and center, and highlights why you would choose Airbnb instead.